5 Ways To Protect Your Site From Google’s Over Optimisation Penalty
Over the last couple of weeks I’ve written quite a lot about the forthcoming penalty which Google will be rolling out in a bid to quash the over optimisation which many Webmasters have been guilty of...
View Article8 Algorithmic Changes Google Slipped Past You During April
A couple of days ago Google released a list summarising 52 changes which they implemented during April which are now affecting search results. This has nothing whatsoever to do with penguins, pandas,...
View Article12 Things You Should Be Doing For Localised SEO
Local search results have been around for many years now, but with each new update rolled out by Google, either announced or unannounced, the need to optimise for local search results is increasingly...
View ArticleIs Google’s Search Dominance At Risk? (Infographic)
With Google dominating search no one rival can steal their crown, but these 13 search engines could succeed with ‘Death by a Thousand Cuts’, each eroding a different part of Google’s search...
View ArticleSEO For Beginners – It’s Not As Daunting You Think!
It's sometimes easy to get caught up in some of the niche problem areas of SEO and either take your eyes off the big picture, or forget that every single day there are new entrepreneurs and businesses...
View ArticleHow To Rule The Regional Roost With Local Online Marketing
Businesses have never had so many free tools to promote their brand. Here's how a local social media campaign can improve a small brand's presence online.The post How To Rule The Regional Roost With...
View ArticleThe Search Benefits Of Google Authorship
Read Webpresence's guide on how Google authorship affects search results, improves social interaction and its other overall long-term benefits.The post The Search Benefits Of Google Authorship appeared...
View ArticleGoogle Now – Optimisation Tips For Local Businesses
Webpresence takes a look at the search opportunities offered by Google Now and offer tips on how to optimise for it to get the best out of your business. The post Google Now – Optimisation Tips For...
View ArticleReview Management Tips To Boost Word Of Mouth Marketing
How do you get people to leave more reviews about your website? It's easier than you think and massively helps with word of mouth. Webpresence explains. The post Review Management Tips To Boost Word Of...
View ArticleHow To Integrate Google Pigeon Into Your Local Search Campaign
Google Pigeon has launched. A new local search algorithm, some say it may be detrimental to smaller sites. But are they right? Webpresence investigates. The post How To Integrate Google Pigeon Into...
View ArticleThe Apple Watch: Is Local Search Finally Going To Explode On Wearables?
With the Apple Watch entering the wearables market expect smartwatches to be commonplace. But what can businesses do to take advantage of this new channel? The post The Apple Watch: Is Local Search...
View ArticleIs Facebook’s Guided Browsing Set To Replace Local Search?
Facebook's updated Places feature is set to offer smaller local businesses another form of visibility through guided browsing, but can it take on Google? The post Is Facebook’s Guided Browsing Set To...
View ArticleTelevision Ads Are On The Ropes Thanks To Mobile Advertising
People are going online instead of watching adverts. Is the internet finally ready to deal a killer blow to TV advertising? Webpresence investigates. The post Television Ads Are On The Ropes Thanks To...
View ArticleWhy It’s Never Been A Better Time To Invest In Search
Search engines have overtaken traditional channels as the most trusted source of media. Here's why it's never too late to join the search revolution. The post Why It’s Never Been A Better Time To...
View ArticleHow Beacons Are Shaping The Future Of Local Digital Marketing
Geofencing, targeting, and beacon marketing are on their way. Guess what; it's much easier to implement than you might think. Webpresence explains. The post How Beacons Are Shaping The Future Of Local...
View ArticleCan Foursquare’s Attribution Solve The Footfall Marketing Problem?
With high street footfall continuing to decline in some areas Foursquare thinks it's solved the problem with Attribution. Here's what you need to know. The post Can Foursquare’s Attribution Solve The...
View ArticleHow To Target Fresh Local Leads Through Creative Marketing
Locals are the lifeblood of your business, but how do you get them through your doors and visiting your website? With a mix of search and social marketing. The post How To Target Fresh Local Leads...
View Article3 Local Inbound Marketing Tips To Target Desirable Postcodes
Not only is it possible to target people on social media, it's also possible to target postcodes to attract more affluent customers for growth. Here's how. The post 3 Local Inbound Marketing Tips To...
View Article5 Ways To Use Social Media And Paid Search To Drive People To Your Shop
It's easier than ever for small businesses to increase footfall to their shop with a combination of social media and search marketing. Here's how. The post 5 Ways To Use Social Media And Paid Search To...
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Is Facebook’s Guided Browsing Set To Replace Local Search?
There’s an unwritten rule in the search industry that the practice of SEO is always changing. You have to be vigilant and keep your eye out for algorithm releases and search engine adjustments to...
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